Our Story

Smooth wear is made on the magical island of Bali, Indonesia. We design simple, functional, timeless pieces for you to wear.

Mermaids have a special place in our hearts. They are able to travel back and forth between land and sea and are a symbol of femininity, freedom and magic. That’s why it was important for us to have a mermaid as our logo because we want our clothes to give you the freedom to sing, laugh, dance, move on land or in the ocean and follow your heart wherever you go.

Our Values

Smooth wear is a small business dedicated to slow fashion. We put sustainability at the heart of everything we do. That means we make sure our products and our manufacturing process support both people and the planet. We use recycled or organic fabrics to reduce our impact on the environment. And all our collections are ethically made by our beloved Bali tailors.

Ethical Production

People are at the centre of what drives us forward every day. We support local jobs, fair wages, fair conditions and fair treatment for our local Bali tailors and across our entire supply chain. The quality of our products is directly attributed to our talented cutting and sewing artists and our ability to oversee our own products being made, right here on the beautiful island of Bali.

Sustainable Fabrics

We are constantly searching for better, more sustainable materials and innovations, and a continued focus on ethical production to create a positive impact on the people and the planet.